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Faculty Profile

Dr. Carolyn Predmore Associate Professor of Marketing

Education:

• BA University of Virginia 1974 Psychology
• MA University of Maryland 1976 Psychology
• MBA Baruch College (CUNY) 1985 Marketing
• Ph.D. City University of NY 1991 Marketing

Contact Information:

• Telephone: (718) 862-7285
• Office: DLS 511
• e-mail: carolyn.predmore@manhattan.edu

Courses Taught/Teaching

• MKTG 201 Essentials of Marketing
• MKTG 303 Marketing Research
• MKTG 304 Advertising
• MKTG 316 E-Marketing

These courses may not reflect what is being taught this semester. For current information visit the course catalog online.

 

Refereed Journal Articles:

“Shopping in an Age of Terrorism: Consumers Weigh the Risks Associated with Online Versus In-Store Purchases, (with A. Manduley, T. Radin, and J. Rovenpor), Journal of Global Competiveness,  in press.

“Management by Site Based Teams: A Statistical Approach,” (with S. Khelfaoui and A. Serio), Management Decision, Vol. 41, No. 10, 2003, pp. 1064-1075.

“The Myth of the Salesperson: Intended and Unintended Consequences of Product-Specific Sales Incentives,” (with T. Radin), Journal of Business Ethics, Vol. 36, No. 1, March 2002, pp. 79-92.

Other Intellectual Contributions:

“Shopping Risk: International Perceptions,” (with A. Manduley and J. Rovenpor) Proceedings, SPSS Directions: 2005 Users Conference, Las Vegas, NV, November 2005. Htt;://www.spss.com/spssdirections/index2.htm

“Business Experience and Perception of Ethics in Business,” (with A. Manduley), Proceedings, International Conference Promoting Business Ethics, New York, NY, October 2005, p 100.

“Management of Product Augmentation in the Legal Environment: Impact of Sarbanes-Oxley,” Proceedings, Association on Employment Practices and Principles, Baltimore, MD, October 2005, pp. 93-96

“Non-Traditional Approach to Case Preparation: Using Modern Technology,” (with F. Greene), Proceedings,  Small Business Institute-SBI, Eastern Annual Conference, Pittsburgh, PA. September 2005.

“Immediate Feedback and Active Learning:  Active Learning and Use of Einstruction’s Classroom Performance System,” (with A. Manduley), Proceedings,  The Learning Conference,  Granada, Spain, July 2005.

“Sarbanes – Oxley Impact on Trust: Leadership in Creating Virgue in Consumers Perceptions, GDP, and Trade Deficits,” (with F. Abdulahad, A. Goma, and C. Predmore), Proceedings, Association of Employment Practices and Policies, Fort Lauderdale, FL. October 2004, pp. 194-204.

“e-Teaching Theory and Concepts: Active Learning Using Discussion Boards and Macromedia’s Director,” (with A. Manduley) e-learning Digest, www.etqm.net/elearn/digest accessed March, 2004.

“Retailing in an Environment of Terrorism: Perception of Risk,” (with A. Manduley), Proceedings, American Society of Business and Behavioral Sciences, Las Vegas, NV, February 2004, pp. 1809-1812.

“Case 10: Dolphin Bookstore: Development of a Goods/Service Category,” in B. Berman and J. Evans, eds., Great Ideas in Teaching Retailing: A Case and Exercises Book, Upper Saddle River, NJ: Pearson Education, 2004, pp. 48-49.

“Case 3: Bill Jones, DDS: Competing in an HMO Environment,” in B. Berman and J. Evans, eds., Great Ideas in Teaching Retailing: A Case and Exercises Book, Upper Saddle River, NJ: Pearson Education, 2004. Pp. 16-19.

“Retailing in an Environment of Terrorism and Responsibility to Employees,” (with F. Abdulahad and A. Manduley), Proceedings, Association on Employment Practices and Principles, San Diego, CA, October 2003, pp. 164-167.

“Ethics, Religiousness, and Prejudice,” (with F. Abdulahad, A. Goma, and A. Manduley), 10th Annual Business Ethics Conference, St. John’s University, New York, NY, October 2003.

“Teaching Advertising Theory and Concepts: Active Learning with Virtual Television Advertising Using Macromedia’s Director,” (with A. Manduley), Proceedings, The Learning Conference, Institute of Education, University of London, London, England, July 2003.

“Women Marketers of Non-Gender Products in the Middle East: A Comparative Study between Saudi-Arabia and the United Arab Emirates-An Update,” (with F. Abdulahad, S. Khelfaoui, A. Manduley and B. Miranda,) Eastern Academy of Management, Porto, Portugal, June 2003.

“Retail Transition Area in Online Stores,” (with A. Manduley and M. Michel), Academy of Business Disciplines, Fort Myers, FL, November 2002.

“Religiousness and Perception of Ethics in Other Religious Denominations,” (with F. Abdulahad, A. Goma, and A. Manduley), Proceedings, Association on Employment Practices and Principles, New York City, NY, October 2002, pp. 97-102.

“Managing Store Personnel to Effectively Reduce the Wasted Resources,” (with A. Manduley and M. Michel), Proceedings, Association on Employment Practices and Principles, New York City, NY, October 2002, pp. 104-108.

“E-Ethics Theory and Practice: Bridging the Gap,” (with T. Radin), International Conference Promoting Business Ethics, Sponsored by the Vincential Universities in the United States, Niagara Falls, NY, October 2002.

“Advertising and Information on Sensitive Conditions Enhanced on the Internet,” (with A. Manduley), Proceedings, Decision Sciences Institute, San Francisco, CA, November 2001, pp. 845-851.

“Exploring Differences Between Graduate and Undergraduate Students and Perceptions on Online Education,” (with A. Manduley), Proceedings, Decision Sciences Institute, San Francisco, CA, November 2001, p. 1287.

“Woman Marketers of Non-Gender Products in the Middle East: A Comparative Study betweek Saudi Arabia and the United Arab Emirates,” (with A. Manduley and B. Miranda), Proceedings, Association on Employment Practices and Principles, San Francisco, CA, October 2001, pp. 312-216.

“E-Lining on the Net: Ethical Dimensions of Web Marketing,” (with T. Radin), Proceedings, International Conference on Promoting Business Ethics, Chicago, IL, October 2001, p. 101.

“Social Discretion and Advertising Rogaine to Women,” (with S. Hamilton, E. Hughes, G. Mazza, and K. Medina), Hawaii Conference on Business, Honolulu, HI, June 2001.