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Faculty Profile

Dr. Dong Lee Associate Professor of Marketing

Education:

• BA Kon-Kuk University (Korea) 1977 Agriculture
• MBA Oklahoma State University 1984 Business
• Ph.D. Indiana University 1989 Marketing

Contact Information:

• Telephone: (718) 862-7195
• Office: DLS 517
• e-mail: dongh.lee@manhattan.edu

Courses Taught/Teaching

• MKTG 201 Essentials of Marketing
• MKTG 403 Marketing Management

These courses may not reflect what is being taught this semester. For current information visit the course catalog online.

 

Refereed Journal Articles:

“Consumers’ Experiences, Opinions, Attitudes, Satisfaction, Dissatisfaction, and Complaining Behavior with Vending Machines,” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol. 16, 2003, pp. 178-197.

“Attitudinal and Consumption Differences Among Traditional and Nontraditional ‘Childless’ Households,” (with C. Schaninger), Journal of Consumer Behavior, Vol. 2, No. 3, 2003, pp. 248-268.

“A New Full-Nest Classification Approach,” (with C. Schaninger), Psychology & Marketing, Vol. 19, No. 1, January 2002, pp. 25-58.

Other Intellectual Contributions:

“Consumer Satisfaction/Dissatisfaction and Complaining Behavior with Food and Beverage Vending Machines,” Consumer Satisfaction Conference, Provo, UT, June 2003.

“Employee Commitment: A Psycho-Social Perspective on Asian and American Culture and Business,” (with W. Czander), in J.B. Kidd, X. Li, and F.J. Richter, eds., Maximizing Human Intelligence Deployment in Asian Business, New York, NY: Palgrave, 2001, pp. 57-78.