Calendars | Directory | Site Index

Faculty Profile

Dr. Jonathan Hartman Assistant Professor of Marketing

 

Education:

• BA St. John’s University 1978 Finance
• MBA Thunderbird 1982 International Business
• Ph.D. University of Arizona 2004 Consumer Behavior and Human Development

Contact Information:

• Telephone: (718) 862-7110
• Office:DLS 510
• e-mail: jonathan.hartman@manhattan.edu

Courses Taught/Teaching

• MKTG 201 Essentials of Marketing
• MKTG 303 Marketing Research
• MKTG 308 Sales and Sales Management

These courses may not reflect what is being taught this semester. For current information visit the course catalog online.

 

Refereed Journal Articles:

Chu, H. W., and Hartman, J. B. (2008).  Mergers and acquisitions: The argument for holistic, integrated measures of success.  Leadership & Organizational Management Journal, 2008 (4). 

Samra, Y. M. and Hartman, J. B. (2008).  Crisis management: An empirical investigation of the effects of improvisation on new product development in the chemistry and chemical engineering industries.  Insights to a Changing World, (3).   

Samra, Y. M. and Hartman, J. B. (2008).  Where does an entrepreneur have the best shot?  The effects of market stage and concentration ratio on new venture entry in the healthcare sector.  Business Journal for Entrepreneurs, 2008(1) pp.1-7.

Hartman, J. B. and Samra, Y. M. (2008).  Impact of personal values and innovativeness on hedonic and utilitarian aspects of Web-usage: An empirical study among United States teenagers.  International Journal of Management, 25(1) pp. 77-94.

Hartman J. B. and Yurchisin, J. (2007). Student characteristics as predictors of Web-consumption behavior: An empirical investigation of how teens use the Internet.  Insights to a Changing World, (2) pp. 92-104.

Hartman, J. B., Shim, S., Barber B. L.., O’Brien, M.  (2006).  Adolescents’ Utilitarian and Hedonic Web-Consumption Behavior: Hierarchical Influence of Personal Values and Innovativeness.  Psychology and Marketing, 23(10) pp. 813-839.

“Re-examination of the Concept of  Innovativeness in the Context of the Adolescent Segment: Development of a Measurement Scale”, (with K. Gehrt and K. Watchravesringkan), Journal of Targeting, Measurement and Analysis for Marketing, Vol. 12 no 4, July 2004, pp. 353-365.

 

Other Intellectual Contributions:

Samra, Y. M., Hartman, J. B., Lynn, G.S., and Reilly, R. R. (2008).  Effect of an improvisational approach to new product development during a crisis: An empirical study of NPD teams in the field of chemistry and chemical engineering.  Proceeding of the American Institute of Chemical Engineers, (November) Philadelphia: AIChE Organization.

Samra, Y. M., and  Hartman, J. B. (2007).  Where does an entrepreneur have the best shot?  The effects of market stage and concentration ratio on new venture entry in the healthcare sector.  Proceeding of the Association on Employment Practices and Principles 15th International Conference, (October) Ft. Lauderdale:  AEPP Organization, pp. 125-130. 

Hartman, J. B. and Samra, Y. M. (2006).  Employees if tomorrow: How do teenagers interact with technology and the World Wide Web today?  Proceeding of the Association on Employment Practices and Principles 14th International Conference, New York: AEPP Organization, pp. 58-63.

Hartman, J. B., Gehrt, K., and Watchravesringkan, K.  (2003).  Reexamination of the Concept of Innovativeness Among Adolescents: Development of a Scale.  Proceeding of the American Marketing Association 2003 Educators’ Conference, Chicago: AMA Press, 14, pp. 284-293.

“Re-examination of the Concept of Innovativeness Among Adolescents: Development of a Scale,” Proceedings, American Marketing Association Educators Conference, Summer 2003, pp. 353-365.