Calendars | Directory | Site Index

Faculty Profile

Dr. Jonathan Hartman Assistant Professor of Marketing

Education:

• BA St. John’s University 1978 Finance
• MBA Thunderbird 1982 International Business
• Ph.D. University of Arizona 2004 Retailing and Consumer Sciences

Contact Information:

• Telephone: (718) 862-7110
• Office: DLS 502
• e-mail: jonathan.hartman@manhattan.edu

Courses Taught/Teaching

• MKTG 201 Essentials of Marketing
• MKTG 303 Marketing Research

These courses may not reflect what is being taught this semester. For current information visit the course catalog online.

 

Refereed Journal Articles:

“Re-examination of the Concept of  Innovativeness in the Context of the Adolescent Segment: Development of a Measurement Scale”, (with K. Gehrt and K. Watchravesringkan), Journal of Targeting, Measurement and Analysis for Marketing, Vol. 12 no 4, July 2004, pp. 353-365.

Other Intellectual Contributions:

“Re-examination of the Concept of Innovativeness Among Adolescents: Development of a Scale,” Proceedings, American Marketing Association Educators Conference, Summer 2003, pp. 353-365.