Manhattan College Advertisements Reach Large Audience on Inauguration Day

Manhattan College’s partnership with WCBS-TV New York on a special sponsorship of television advertising and Web programming that covered the Jan. 20 inauguration of President Barack Obama was a huge success. More than 6 million households viewed the College’s television commercials and sponsorships, including 1.8 million households on Inauguration Day. The WCBS-TV Web site received 20 million page viewers while Manhattan was the sponsor, and the College garnered 1,968 “click throughs” to its home page, which breaks out to a .09 click-through rate, which is 50 percent above the industry standard.

 

College Raises $1 Million at De La Salle Medal Dinner

The 2009 De La Salle Medal Dinner raised more than $1 million, among the highest totals in the event’s 33-year history. A crowd of 620 attendees came to The Waldorf=Astoria on Jan. 21 to honor John Magliano ’66, chairman of Syska Hennessy Group, who received the College’s De La Salle Medal. During his 38 years with Syska Hennessy, Magliano has served as principal-in-charge of many of its high-profile clients and projects, including Goldman Sachs, JPMorgan, New York-Presbyterian Hospital, the United Nations and the U.S. Department of Agriculture. The dinner’s proceeds are applied to academic and cocurricular programs, scholarship assistance and library resources. Read.

 

Influential Journalist James Brady ’50 Passes Away at 80

James Brady ’50, an influential New York City author and journalist who received an honorary degree from Manhattan College in 1995, passed away on Jan. 26. He was 80. Brady wrote columns for Advertising Age and Crain’s New York Business and was the long-time author of Parade’s celebrity column In Step With. Credited with helping to start the Page Six gossip column at the New York Post, he spent time as publisher of Women’s Wear Daily and authored several books, including The Coldest War (1990), a memoir of his time as a Marine in the Korean War. Brady received a Doctor of Humane Letters at Manhattan’s 1995 Winter Commencement. Read.